DataFunSummit

Jul 30, 2026 · Industry Insights

What an 8.8 M‑User Experiment Shows About the True Limits of Agent‑Based Marketing

A longitudinal study of 8.8 million users over 11 months demonstrates that while agentic marketing can sustain performance after human optimization stops, its gains eventually decay, highlighting the emerging “Agentic CDP” model where AI handles baseline decisions while humans drive growth.