JD.com Experience Design Center

May 15, 2020 · Product Management

How to Redesign a Low‑Price E‑Commerce Channel for the Bottom‑Tier Market

This article details a comprehensive redesign of a low‑price e‑commerce channel targeting lower‑tier cities, outlining scenario‑based positioning, design strategies such as amplified benefits, grassroots copy, lively atmosphere, trust building, and measurable improvements in conversion and user perception.