58UXD

Nov 27, 2019 · Product Management

Eight Distinct User Personas in China’s Lower‑Tier Markets: Insights for Product Strategy

A three‑week field study across north, west, central and south China interviewed county‑level users, applied the VALS model to segment the lower‑tier market into eight detailed personas, and revealed each group’s core traits, lifestyle, consumption habits, social influences and internet usage to guide product and marketing decisions.