This article explains the origins of SaaS, outlines the Chinese market landscape, and details fifteen crucial business metrics—including acquisition cost, LTV, MRR, ARR, NDR, and retention indicators—while also covering product development stages, GTM strategies, and growth models such as PLG and SLG for SaaS startups.
User growth encompasses acquiring, activating, retaining, and monetizing users, focusing on increasing Lifetime Value (LTV) while reducing acquisition costs, and is explained through models such as AARRR, RARRA, Growth Loops, and the 6R framework.
This article explains the concept of Lifetime Value (LTV), presents a two‑step estimation method based on purchase pathways, evaluates model accuracy with real data, and discusses practical applications such as acquisition guidance, fine‑grained operations, and product iteration decisions.
This article explains the concept of Lifetime Value (LTV), how it can be decomposed into Life Time and ARPU, outlines the five stages of user growth where LTV can be applied, discusses key dimensions for LTV estimation, and presents practical modeling and data‑pipeline approaches for device‑level LTV prediction.
This comprehensive guide explains user lifecycle concepts, including definitions of lifetime and LTV, segmentation methods, stage-specific operational tactics, system architecture, and key performance indicators to help product teams optimize acquisition, growth, retention, and revenue across the entire user journey.
This article explains the concepts of LTV and CAC, shows how the 58 Home Service app used design interventions to improve retention and conversion rates, breaks down LTV into actionable metrics, and demonstrates the resulting increase in user lifetime value.
This article explains the concept of User Lifetime Value (LTV), its importance in modern business, the stages of a user’s lifecycle, key characteristics of LTV, the problems it can solve, and various analytical methods—from simple arithmetic formulas to machine‑learning and neural‑network models—for estimating LTV.
This article explains how to assess customer acquisition by defining key metrics such as new users, retained users, ROI, and LTV, detailing their calculations, assumptions, and practical steps for product teams to measure and improve acquisition efficiency throughout a product’s lifecycle.
