Design Hub

Feb 15, 2026 · Industry Insights

How Jony Ive’s Design Philosophy Redefines the Driving Experience in Ferrari’s First Electric Supercar, Luce

Ferrari’s first electric supercar, the Luce, showcases a collaboration with former Apple design chief Jony Ive, emphasizing extreme restraint, physical controls, premium materials, and a minimalist cabin that prioritizes the pure driving experience over digital screens.