Lisa Notes

Apr 21, 2026 · R&D Management

Why IPD Is More Than a Process: A Structured Management Framework for Market‑Driven Product Development

The article explains Integrated Product Development (IPD) as a market‑driven, cross‑functional management system that combines demand, market, and technology management with a structured four‑layer process, illustrated by IBM and Huawei case studies, to deliver high‑quality, low‑cost products efficiently.