Marketing Algorithms

HelloTech

Apr 11, 2022 · Artificial Intelligence

Precise Marketing Algorithm and Practice in HaLao

HaLao’s precise marketing system combines Pu‑Learning lookalike models, graph‑embedding user similarity analysis, and TSA/EM optimization within a robust feature‑engineering and deployment framework, delivering over 20% ROI gains and 3‑10× user growth while addressing low‑ROI and targeting inefficiencies.

AI in marketingMarketing Algorithmsdata analysis

0 likes · 9 min read

Precise Marketing Algorithm and Practice in HaLao

Kuaishou Tech

Mar 16, 2022 · Artificial Intelligence

Multi-Dimensional Causal Forest Model for Heterogeneous Treatment Effects in Marketing

This paper introduces a novel multi-dimensional causal forest model combined with efficient integer programming algorithms to estimate heterogeneous treatment effects (HTE) in marketing scenarios, outperforming traditional tree-based methods through improved handling of intervention heterogeneity and resource allocation optimization.

A/B testingHeterogeneous Treatment EffectsMarketing Algorithms

0 likes · 7 min read

Multi-Dimensional Causal Forest Model for Heterogeneous Treatment Effects in Marketing