The 2024 Spring Travel "Collect ShunShun Card" campaign combined a refreshed brand‑centric visual identity, immersive motion effects, staged gameplay incentives, and AI‑generated assets to boost user participation, increase transaction value, and set new performance benchmarks for the brand.
In August, our team tackled two high‑traffic delivery campaigns, using AI‑assisted design to speed up visual creation, analyze user scenarios, and boost coupon redemption, ultimately demonstrating how Midjourney and Stable Diffusion can transform workflow efficiency while preserving brand identity.
This article details how the 58 Home design team created a cohesive visual identity and interactive experience for the Summer Life Festival, outlining the design language, thematic keywords, phased campaign structure, and specific UI elements such as motion, branding symbols, color palettes, textures, typography, and page layouts to engage users and reinforce the brand’s "quality life" promise.
The 19th episode of the “Cloud Native is Speaking” live‑stream, airing on April 26 at 19:30, features Tencent Cloud’s WeChat Cloud Hosting product manager Zhang Sijing, who will showcase how WeChat Cloud Hosting enabled Master Kong’s high‑traffic Spring Festival “Expression Rain” campaign, delivering cost reductions, efficiency gains, and robust support for H5 and mini‑program back‑ends.
This article reviews the 2019 graduation rental festival design, detailing how cross‑department communication, product‑strategy analysis, keyword extraction, and innovative visual and interactive elements created a compelling campaign that eased housing pressure for graduates while boosting brand influence and user acquisition.
This case study explores how 58 leveraged an internet‑based wish‑making program—combining daily and special‑day activities, emotional design, and personalized postcards—to create immersive experiences, strengthen brand identity, and significantly increase user interaction and loyalty across its lower‑tier market.
This article outlines a systematic creative workflow—from gathering and clarifying project requirements, through focused brainstorming and idea categorization, to evaluating user demands and finalizing a data‑driven implementation plan—illustrated with a real 2018 Chinese New Year housing‑rental campaign.
