marketing platform

JD Tech

Nov 29, 2022 · Product Management

JD Tech Marketing Rights Platform: Architecture, Capabilities, Budgeting, and Security Controls

The article provides a comprehensive overview of JD Tech's Marketing Rights Platform, detailing its top‑level design, capability map, rights lifecycle, budgeting and expense management, security control mechanisms, and how it differs from traditional retail marketing systems, offering valuable insights for product and operations teams.

JD Techbudget managementmarketing platform

0 likes · 18 min read

JD Tech Marketing Rights Platform: Architecture, Capabilities, Budgeting, and Security Controls

Xianyu Technology

Oct 20, 2020 · Backend Development

Doraemon Marketing Activity Platform: Architecture, Challenges, and Solutions

The Doraemon Marketing Activity Platform centralizes Xianyu’s user‑rights campaigns—red packets, coupons, vouchers—by providing a three‑layer architecture, reusable components, operator‑friendly configuration, rapid issue detection, and robust security, enabling non‑technical staff to launch, monitor, and reconcile activities efficiently while handling traffic spikes and fraud.

System Architectureactivity managementmarketing platform

0 likes · 10 min read

Doraemon Marketing Activity Platform: Architecture, Challenges, and Solutions

DataFunTalk

Aug 3, 2020 · Artificial Intelligence

Personalized Marketing Platform for Travel Scenarios: Architecture, Algorithms, and Cold‑Start Solutions at Alibaba Fliggy

This article presents Alibaba Fliggy's personalized marketing platform for travel, detailing its architecture, scenario and functional abstractions, user‑modeling pipelines, full‑stack traffic control, cold‑start techniques, cross‑domain mapping, heterogeneous graph modeling, and a hierarchical travel‑play tag system to achieve thousand‑person‑one‑face recommendation across daily and promotional scenes.

Cold StartTravelgraph neural network

0 likes · 22 min read

Personalized Marketing Platform for Travel Scenarios: Architecture, Algorithms, and Cold‑Start Solutions at Alibaba Fliggy

Ctrip Technology

Jul 17, 2018 · Big Data

Meteor: A Real-Time Computation Platform Based on Storm for Ctrip Marketing

The article introduces Meteor, a Storm‑based real‑time computation platform developed by Ctrip Marketing to simplify topology management, automate deployment, and improve resource efficiency for complex marketing scenarios, highlighting its architecture, features, and measurable business impact.

big datamarketing platformreal-time computing

0 likes · 10 min read

Meteor: A Real-Time Computation Platform Based on Storm for Ctrip Marketing