How DDD Transforms Complex Marketing Systems: Strategic and Tactical Design Insights

This article explains how Meituan applied Domain‑Driven Design to build a scalable B‑side marketing platform, covering background challenges, core DDD concepts, strategic use‑case modeling, tactical code mapping, aggregation design, and practical architectural patterns for large‑scale systems.

DDDDomain-Driven DesignMarketing System

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How DDD Transforms Complex Marketing Systems: Strategic and Tactical Design Insights

Meituan Technology Team

Mar 19, 2020 · Backend Development

Applying Design Patterns and Domain‑Driven Design in Meituan Takeaway Marketing System

The Meituan Takeaway Marketing team shows how combining domain‑driven design with classic patterns such as Factory Method, Strategy, State and Responsibility Chain creates an extensible, maintainable reward system that adapts to rapidly changing business rules while keeping the domain model clean and SOLID‑compliant.

Design PatternsDomain-Driven DesignFactory Method

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Applying Design Patterns and Domain‑Driven Design in Meituan Takeaway Marketing System

Youzan Coder

Apr 26, 2019 · Backend Development

Design and Architecture of a Prepaid Card Marketing System

The article outlines the design of a prepaid‑card marketing platform that uses configurable rule templates, condition‑behavior chains, and rule orders to manage membership recharge rewards and gift‑card usage limits, providing a generic core engine with adapters for merchants while supporting future migration to payment systems.

Marketing SystemSoftware Architecturebusiness logic

0 likes · 11 min read

Design and Architecture of a Prepaid Card Marketing System