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marketing system

4 articles · Page 1 of 1
AliExpress Tech
AliExpress Tech
Jul 20, 2026 · Artificial Intelligence

How AliExpress Applies AI Coding to Boost Marketing System Development

The article analyzes the challenges of applying AI coding to AliExpress' high‑traffic, complex marketing system, introduces an SDD‑driven AAIC workflow, builds a business‑knowledge base for the dynamic‑Ticket feature, validates improvements with precision/recall metrics, and outlines architecture and testing upgrades to sustain AI‑assisted development.

AI codingSDDbusiness knowledge base
0 likes · 35 min read
How AliExpress Applies AI Coding to Boost Marketing System Development
Architect
Architect
Jul 4, 2024 · Industry Insights

How DDD Transforms Complex Marketing Systems: Strategic and Tactical Design Insights

This article explains how Meituan applied Domain‑Driven Design to build a scalable B‑side marketing platform, covering background challenges, core DDD concepts, strategic use‑case modeling, tactical code mapping, aggregation design, and practical architectural patterns for large‑scale systems.

DDDDomain-Driven DesignStrategic Design
0 likes · 20 min read
How DDD Transforms Complex Marketing Systems: Strategic and Tactical Design Insights
Meituan Technology Team
Meituan Technology Team
Mar 19, 2020 · Backend Development

Applying Design Patterns and Domain‑Driven Design in Meituan Takeaway Marketing System

The Meituan Takeaway Marketing team shows how combining domain‑driven design with classic patterns such as Factory Method, Strategy, State and Responsibility Chain creates an extensible, maintainable reward system that adapts to rapidly changing business rules while keeping the domain model clean and SOLID‑compliant.

Design PatternsDomain-Driven DesignJava
0 likes · 25 min read
Applying Design Patterns and Domain‑Driven Design in Meituan Takeaway Marketing System
Youzan Coder
Youzan Coder
Apr 26, 2019 · Backend Development

Design and Architecture of a Prepaid Card Marketing System

The article outlines the design of a prepaid‑card marketing platform that uses configurable rule templates, condition‑behavior chains, and rule orders to manage membership recharge rewards and gift‑card usage limits, providing a generic core engine with adapters for merchants while supporting future migration to payment systems.

Rule Enginebusiness logicmarketing system
0 likes · 11 min read
Design and Architecture of a Prepaid Card Marketing System