Didi Tech
May 19, 2021 · Artificial Intelligence
Applying Epsilon‑Greedy Bandit Algorithm for Content Delivery Optimization at DiDi
DiDi applied the epsilon‑greedy bandit algorithm integrated with its CMS to optimize ad placement across 600 slots, using quality scores, traffic sampling, and a drag‑and‑drop UI, which boosted CTR from 1.35% to 13.43% and unique visitors by 686%, demonstrating data‑driven growth beyond simple A/B testing.
Didibandit algorithmcontent optimization
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