Baidu Geek Talk
Oct 26, 2022 · Artificial Intelligence
Exploring Automatic Advertising Copy Generation: Techniques, Practices, and Future Directions
The article surveys automatic advertising copy generation, detailing why optimization is needed, the fundamentals of neural text generation with Seq2Seq and attention, extractive versus abstractive approaches, modern embeddings and MASS pre‑training, practical data and evaluation methods, and future enhancements such as multi‑stage attention, knowledge integration, and large pre‑trained models.
AIMASSNLG
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