ByteDance Data Platform

Aug 5, 2022 · Product Management

How ByteDance Drives User Growth from 0‑1: Models and Retention Tactics

This article reviews ByteDance’s user‑growth framework, explaining the lifecycle‑based model, MAU formula, and how the company boosts new‑user retention in the critical 0‑to‑1 stage through incentive systems, onboarding, targeted outreach, and fine‑grained analytics.