Alimama Tech

Mar 9, 2022 · Artificial Intelligence

Multi-Agent Auto-bidding (MAAB): A Framework for Distributed Automatic Bidding in Online Advertising

The paper introduces MAAB, a scalable multi‑agent reinforcement‑learning framework for online ad bidding that uses temperature‑regularized credit assignment, adaptive threshold agents, and mean‑field clustering to balance individual advertiser utility, platform revenue, and overall social welfare in competitive auction environments.