Alimama Tech
Mar 9, 2022 · Artificial Intelligence
Multi-Agent Auto-bidding (MAAB): A Framework for Distributed Automatic Bidding in Online Advertising
The paper introduces MAAB, a scalable multi‑agent reinforcement‑learning framework for online ad bidding that uses temperature‑regularized credit assignment, adaptive threshold agents, and mean‑field clustering to balance individual advertiser utility, platform revenue, and overall social welfare in competitive auction environments.
Multi-Agent Reinforcement Learningauto-biddingmean field
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