This case study explores how Baidu’s Lemon Aesthetic brand leveraged Baidu App’s natural traffic to transform search queries into a structured medical‑beauty knowledge experience, using user research, KPI‑driven design, MVP validation, and A/B testing to boost engagement, conversion, and brand authority.
This case study details how Baidu's Lemon Aimei platform tackled the booming medical aesthetic market by creating a trustworthy, high‑quality service and a distinctive visual system—using youthful, beautiful, and safe keywords, unified design language, and strategic online/offline branding—to boost brand reputation and user engagement.
This article walks through the complete design of a medical‑aesthetic consumer‑credit platform, covering market analysis, strategic positioning, business object definition, core process modeling, functional architecture, front‑end/back‑end interaction, prototype sketches, and key fintech terminology, offering a practical roadmap from concept to MVP.
