Zhixing ZXD Design Center

Aug 1, 2023 · Product Management

How a “Memorial Ticket” Revives Paper Ticket Emotion in a Paperless Era

This case study details how the Zhixing design team recreated the nostalgic experience of paper train tickets in a digital, paper‑less environment by designing a “memorial ticket” that satisfies individual emotions, builds city memory, and promotes traditional culture, ultimately boosting user engagement and collection rates.