Suning Technology

Oct 16, 2020 · Product Management

Designing High‑Impact Comprehensive Retail Experience Stores for China’s Growing Middle Class

This report analyzes how China’s expanding middle‑class drives the rise of integrated retail experience stores, outlines consumer traits, competitive product analysis, and a phased product‑selection methodology that blends extension, modularity, and community concepts to create compelling, multi‑sensory shopping environments.