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Alimama Tech
Alimama Tech
Jan 12, 2022 · Big Data

Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications

Marketing Mix Modeling (MMM) is a statistical, macro‑level technique that quantifies the sales impact of diverse marketing, pricing, competitor, and economic factors, enabling brands to allocate budgets, simulate scenarios, and optimize ROI across online and offline channels, often complemented by attribution models for detailed digital insights.

AdvertisingMMMMarketing Mix Model
0 likes · 16 min read
Marketing Mix Modeling (MMM): Background, Scenarios, Solutions, and Case Applications
Qunar Tech Salon
Qunar Tech Salon
Dec 15, 2020 · Databases

Database Migration and Architecture Upgrade at Qunar: From MMM to PXC

This article analyzes common database migration strategies, compares two approaches—master‑slave cut‑over and proxy‑based migration—describes Qunar's internal MMM and Percona XtraDB Cluster (PXC) architectures, and details a step‑by‑step, zero‑downtime migration process from MMM to PXC with practical lessons and best practices.

MMMPXCZero Downtime
0 likes · 15 min read
Database Migration and Architecture Upgrade at Qunar: From MMM to PXC
Meituan Technology Team
Meituan Technology Team
Jun 30, 2017 · Operations

How Meituan‑Dianping Evolved MySQL HA from MMM to MHA‑Zebra and Beyond

This article traces Meituan‑Dianping's MySQL high‑availability journey from the early MMM replication manager to the modern MHA‑Zebra and MHA‑Proxy solutions, compares each architecture, highlights their shortcomings, and outlines future directions such as distributed agents, semi‑sync replication, and Paxos‑based MySQL Group Replication.

Database ArchitectureDistributed SystemsMHA
0 likes · 12 min read
How Meituan‑Dianping Evolved MySQL HA from MMM to MHA‑Zebra and Beyond