360 Quality & Efficiency
Jan 15, 2020 · Fundamentals
An Overview of Online Advertising: Concepts, Models, and Testing Practices
This article introduces the fundamentals of online advertising, covering its definition, evolution from contract to real‑time bidding models, key components such as DSP, ADX, ADN, RTB, various billing methods, and practical testing considerations for mobile ad SDKs.
ad techad testingcomputational advertising
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