21CTO

Dec 14, 2020 · Product Management

Why Baidu Is Buying Live‑Streaming Platforms to Boost User Stickiness

The article analyzes Baidu's strategic shift toward acquiring YY Live and strengthening its mobile content ecosystem, highlighting how the lack of a unified account system and declining user dwell time have driven the search giant to pursue live‑streaming and recommendation‑driven products to diversify revenue and improve user retention.