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DataFunSummit
DataFunSummit
Sep 11, 2025 · Artificial Intelligence

How Meituan’s MTGR is Redefining Generative Recommendation at Scale

This article explains why Meituan introduced a generative recommendation model, describes the MTGR architecture, data organization, training and inference engines built on TorchRec and TensorRT, reports performance gains and cost reductions, and outlines future directions such as simplifying the recommendation funnel and cross‑business heterogeneous modeling.

Generative RecommendationMTGRinference optimization
0 likes · 15 min read
How Meituan’s MTGR is Redefining Generative Recommendation at Scale
Meituan Technology Team
Meituan Technology Team
May 15, 2025 · Artificial Intelligence

How Meituan’s MTGR Framework Achieved 65× Faster Inference with Scaling Laws

Meituan’s recommendation team introduced the MTGR framework, aligning traditional DLRM features with a unified HSTU‑based Transformer to explore scaling laws, delivering a 65‑fold FLOPs boost, 12% lower inference cost, and record gains in online CTR and order volume across its food‑delivery platform.

Large-Scale TrainingMTGRRecommendation Systems
0 likes · 26 min read
How Meituan’s MTGR Framework Achieved 65× Faster Inference with Scaling Laws