Alimama Tech

Nov 1, 2023 · Artificial Intelligence

BOMGraph: Boosting Multi-Scenario E-commerce Search with a Unified Graph Neural Network

BOMGraph introduces a unified heterogeneous graph neural network that jointly models text, image, and similar‑item search across multiple e‑commerce scenarios, using meta‑path‑guided attention, disentangled scenario‑specific and shared embeddings, and contrastive learning to alleviate sample sparsity, achieving consistent offline and online performance gains.