Architect

Oct 14, 2023 · Industry Insights

How to Build a Trustworthy A/B Testing Platform for Complex Multi‑Side Marketplaces

This article explains how Meituan's fulfillment team designs, implements, and operates a reliable A/B testing platform for multi‑side markets, detailing statistical pitfalls, experiment types, traffic-splitting frameworks, and automated analysis pipelines to ensure credible results despite overflow effects, small samples, and fairness constraints.