Meituan Technology Team

Sep 5, 2024 · Big Data

Next‑Generation AB Experiment Analysis Engine for Multi‑Sided Scenarios

To overcome the limitations of traditional A/B engines in multi‑sided, small‑sample and spill‑over contexts, the article proposes a next‑generation analysis engine that standardizes adaptive workflows, automates method selection, integrates variance‑reduction and meta‑analysis techniques, and offers a modular, self‑service platform for robust, scalable experimentation.