Didi Tech

Jul 17, 2025 · Artificial Intelligence

How RAS‑AUCC Eliminates Offline‑Online Gaps in Multi‑Treatment Uplift Modeling

This article explains the challenges of evaluating uplift models for intelligent marketing with multiple discount treatments, reviews existing metrics such as AUUC, Qini, and AUCC, and introduces the RAS‑AUCC metric that aligns offline evaluation with online ROI by sorting samples by marginal ROI and using RCT data.