multimodal embedding

Alimama Tech

Mar 14, 2025 · Artificial Intelligence

Advances in Search Advertising Models with Large Language Models (2024)

In 2024 Alibaba Mama outlines how large‑language models transform search advertising through a three‑line scaling roadmap—explicit inductive‑bias design, implicit compute growth, and auxiliary CV/NLP advances—implemented via a pre‑train/post‑train/CTR paradigm and the LUM user‑behavior model, promising gains in relevance, recall, and real‑time serving while highlighting inference efficiency challenges.