Hulu Beijing

Nov 29, 2016 · Big Data

How Hulu’s Segmentation System Powers Big Data Marketing at Scale

At the 2016 WOT Big Data Technology Summit, Hulu’s senior R&D manager Zhao Kunliang presented the company’s Segmentation system, detailing its Hadoop‑based architecture, Spark and Spark Streaming processing, the custom Nesto query engine, and the challenges and innovations involved in supporting large‑scale marketing and advertising analytics.