Deep Advertising Conversion Optimization at Ximalaya

Ximalaya’s deep advertising conversion optimization advances from shallow to deep billing models by integrating OCPC dual‑bidding, full‑channel data assistance, and real‑time crowd premium to overcome data sparsity, long conversion delays, and cold‑start challenges, boosting advertisers’ ROI while managing platform risk and guiding future ROI‑protected bidding.

AdvertisingModelingOCPC

0 likes · 27 min read

Deep Advertising Conversion Optimization at Ximalaya

Zhuanzhuan Tech

Sep 8, 2022 · Artificial Intelligence

OCPC Advertising Bidding Strategy: Problem Modeling, Linear Programming Solution, and PID Control

This article presents a comprehensive study of the OCPC advertising bidding product, detailing its business logic, system architecture, linear programming formulation, solution methods using GLPK and Gurobi, parameter analysis, PID feedback control, and both offline and online deployment processes.

AdvertisingLinear ProgrammingOCPC

0 likes · 11 min read

OCPC Advertising Bidding Strategy: Problem Modeling, Linear Programming Solution, and PID Control

DataFunTalk

Oct 30, 2020 · Artificial Intelligence

Evolution of Display Advertising Effect Optimization at 360: System Architecture, Smart Bidding, and Model Advances

This article details the end‑to‑end evolution of 360's display advertising optimization, covering business flow, common ad formats, system architecture, CPC settings, traffic layering, smart bidding, creative combination, model progression from simple to deep learning, multi‑task learning, and latency reduction techniques.

Ad TechOCPCdisplay advertising

0 likes · 13 min read

Evolution of Display Advertising Effect Optimization at 360: System Architecture, Smart Bidding, and Model Advances

DataFunTalk

Sep 25, 2019 · Artificial Intelligence

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media

This article presents a comprehensive overview of the OCPC (Optimized Cost Per Click) advertising algorithm deployed by Phoenix New Media, detailing its background, problem definition, two‑price mechanism, smart bidding, CVR estimation techniques, online learning architecture, challenges such as data sparsity and conversion delay, and future research directions.

CVR estimationOCPCOnline Learning

0 likes · 15 min read

Practical Exploration of OCPC Advertising Algorithm at Phoenix New Media

Alibaba Cloud Developer

Jun 27, 2017 · Artificial Intelligence

How Alibaba’s OCPC Algorithm Boosts ROI and Platform Revenue in Taobao Ads

The paper “Optimized Cost per Click in Taobao Display Advertising” introduces a novel two‑level OCPC smart bidding algorithm that jointly optimizes advertiser ROI, user experience, and platform revenue, presents detailed mathematical formulations, offline and online experiments showing significant gains in GMV, CTR, CVR, and RPM across single‑item and banner ad placements.

OCPCROI optimizationTaobao

0 likes · 11 min read

How Alibaba’s OCPC Algorithm Boosts ROI and Platform Revenue in Taobao Ads