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DataFunSummit
DataFunSummit
Jan 24, 2022 · Artificial Intelligence

Understanding oCPX: Intelligent Bidding, Calibration, and the Future of Computational Advertising

The article explains the origins, two‑stage mechanism, mathematical models, PID‑based calibration, and strategic implications of oCPX—an intelligent bidding solution that aims to align deep‑conversion pricing with platform revenue while highlighting its challenges and future direction in computational advertising.

PID controlad techbid optimization
0 likes · 31 min read
Understanding oCPX: Intelligent Bidding, Calibration, and the Future of Computational Advertising
iQIYI Technical Product Team
iQIYI Technical Product Team
Apr 10, 2020 · Artificial Intelligence

iQIYI Effect Advertising: Product Overview, Ranking Algorithm Practices, and Business Strategy

The iQIYI effect advertising platform offers in‑frame and out‑of‑frame slots, uses CPX and oCPX billing with real‑time eCPM bidding, and employs a three‑stage ranking funnel—recall, coarse‑ranking, and fine‑ranking—powered by dual‑tower, wide‑deep and multi‑task models, while smart‑bidding, cold‑start handling, and traffic‑level adjustments automate optimization and stabilize conversion costs.

advertisingiQIYImachine learning
0 likes · 20 min read
iQIYI Effect Advertising: Product Overview, Ranking Algorithm Practices, and Business Strategy