Alimama Tech

Oct 20, 2021 · Big Data

Designing Evaluation Metrics and Building an Overall Evaluation Index (OEC) for AB Testing

The article explains how to design experiment evaluation metrics—from top‑down objectives to core, quality, and observation types—and construct an Overall Evaluation Criterion by processing, weighting, and aggregating metrics, providing a robust, scalable framework for credible AB‑test assessment and product optimization.