58UXD

Aug 15, 2019 · Product Management

How 58’s Mini‑Program Turns Offline Promoters into High‑Value B2B Leads

This case study explains how 58.com’s recruitment platform leveraged an offline‑promoter mini‑program to attract, convert, and retain B2B merchants by designing a safe, lightweight, professional, and efficient user experience that maximizes high‑quality lead acquisition.