Kuaishou Tech

Jun 20, 2025 · Artificial Intelligence

How OneRec Redefines Recommendation with End‑to‑End Generative Modeling and RL Alignment

The OneRec system from Kuaishou replaces traditional cascade recommendation pipelines with an encoder‑decoder architecture, leverages reward‑based preference alignment via reinforcement learning, achieves ten‑fold FLOPs gains, cuts operational costs by 90%, and delivers significant user‑engagement improvements across short‑video and local‑service scenarios.