Smart Era Software Development

Sep 23, 2025 · Artificial Intelligence

OneSearch: How Kuaishou’s Large‑Model Engine Redefines E‑Commerce Search

The article reviews the evolution of e‑commerce search, explains why traditional multi‑stage pipelines struggle with relevance and personalization, and details OneSearch’s end‑to‑end large‑model design—hierarchical quantization encoding, integrated user profiling, and preference‑aware ranking—that achieved up to 27% model‑utilization and double‑digit CTR, CVR, and order growth in production.