How an Online Appointment Redesign Boosted Conversion for a Local Services Platform

This case study examines how a Chinese local services platform tackled information asymmetry between providers and users by replacing phone calls with an online appointment system, introducing a prepaid reservation fee, redesigning UI to reduce friction, and using A/B testing to achieve significant conversion improvements.

A/B testingProduct DesignUser experience

0 likes · 8 min read

How an Online Appointment Redesign Boosted Conversion for a Local Services Platform

Baidu Intelligent Testing

May 18, 2016 · Operations

Engineering Approach to Resource Evaluation for Online Appointment Platforms

This article presents a systematic methodology for evaluating the full‑stack resource data of online appointment services, using Baidu Doctor as a case study, and details the three‑step process of data capture, parsing, and metric calculation together with tool selection, code examples, and strategy formulas.

Metricsonline appointmentproduct analysis

0 likes · 11 min read

Engineering Approach to Resource Evaluation for Online Appointment Platforms