DataFunSummit
Jan 1, 2022 · Artificial Intelligence
Intelligent Advertising Delivery System: Budget‑Constrained Bidding, Multi‑Constraint Bidding, Sequential Allocation, and Multi‑Channel Optimization
This article systematically introduces Alibaba's advertising intelligence platform, covering the evolution from simple CPM/CPC models to advanced budget‑constrained, multi‑constraint, and sequential bidding strategies, multi‑channel optimization, and reinforcement‑learning‑based solutions that jointly maximize advertiser ROI and platform revenue.
Multi-Channeladvertisingbudget optimization
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