DataFunSummit
Sep 10, 2021 · Artificial Intelligence
Advances in Pre‑Ranking: The COLD System for Large‑Scale Advertising
This article reviews the evolution of coarse‑ranking in large‑scale ad systems, explains the two main technical routes—set selection and precise value estimation—introduces the Computing‑Power‑Cost‑Aware Online Lightweight Deep (COLD) pre‑ranking framework, and presents experimental results and future directions for deeper integration with fine‑ranking.
COLDadvertisingdeep learning
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