58UXD

Apr 28, 2021 · Product Management

Turning Holiday Traffic into High‑Value Users: 58 Rental’s Layered Operation Strategy

This article examines how 58 Rental leverages diverse traffic sources during its Spring Festival campaign by segmenting users, aligning responsibilities with rewards, and designing clear, incentive‑driven scenarios—including games, VR experiences, and live streams—to maximize conversion and efficiently allocate limited resources.