JD.com Experience Design Center

Nov 14, 2022 · Product Management

How B‑End and C‑End Design Strategies Converge: A Real‑World Delivery App Case Study

This article compares B‑end and C‑end product design priorities, explains their underlying similarities, and presents a detailed case study of the 京象 delivery app where a C‑end promotional activity was integrated into a B‑end product to boost efficiency, conversion and user experience.