Digital Deification

Jul 29, 2026 · R&D Management

Why 'IT Must Know Business Better' Is PUA: Logic Over Operations in Digital Transformation

The article argues that the demand for IT to understand business better than business departments is a manipulative myth; true business understanding in digital transformation means grasping underlying business logic — why processes exist — and seamlessly integrating digital systems so they become invisible, enabling cross-departmental alignment without overstepping boundaries.