pacing | BestHub

DataFunTalk

Dec 21, 2022 · Artificial Intelligence

A Comprehensive Overview of Computational Advertising: Architecture, Deep‑Learning Evolution, and Future Directions

This article provides a thorough examination of computational advertising, covering the oCPM pricing model as a superset, classic system architecture, the evolution of core modules such as ad ranking, pacing, bidding, federated learning, calibration, and conversion‑delay handling, and concludes with career advice for algorithm engineers.

Federated Learningad rankingbudget optimization

0 likes · 29 min read

A Comprehensive Overview of Computational Advertising: Architecture, Deep‑Learning Evolution, and Future Directions

FunTester

Apr 23, 2022 · Operations

Target-Based Performance Testing: Understanding TPS and Pacing in LoadRunner

This article explains how to conduct target‑based performance testing with LoadRunner by manually configuring scenarios, calculating target TPS using virtual users, pacing, and think time, and demonstrates the underlying formulas and practical examples to achieve desired throughput.

LoadRunnerTPSTarget-Based Testing

0 likes · 6 min read

Target-Based Performance Testing: Understanding TPS and Pacing in LoadRunner

Alimama Tech

Feb 9, 2022 · Artificial Intelligence

Online Allocation Strategies for Guaranteed Display Advertising: Modeling, Distributed Solving, and Adaptive Pacing

The paper presents a guarantee‑based, distributed allocation framework for Alibaba’s off‑site brand contract ads that extends the SHALE algorithm with effect‑driven objectives and explicit over‑allocation constraints, solves dual variables via coordinate descent, and employs adaptive probability‑based pacing to meet volume guarantees while significantly boosting average CTR.

Large Scaleadvertisingallocation

0 likes · 11 min read

Online Allocation Strategies for Guaranteed Display Advertising: Modeling, Distributed Solving, and Adaptive Pacing

Alimama Tech

Dec 1, 2021 · Big Data

Optimization Algorithms for Guaranteed Delivery Advertising in Double‑11 Interactive Campaign

During Double‑11, the team created two specialized allocation algorithms—a brand‑score‑driven primal‑dual method for guaranteed‑downline contracts and a guarantee‑and‑balance flow‑re‑ranking approach for guaranteed‑non‑downline contracts—both using near‑line dual adjustments to meet contract volumes while boosting interaction depth, repeat visits, and browsing time.

Big Dataadvertisingallocation algorithm

0 likes · 14 min read

Optimization Algorithms for Guaranteed Delivery Advertising in Double‑11 Interactive Campaign

Alimama Tech

Sep 15, 2021 · Artificial Intelligence

Combining Knowledge Distillation, Exposure Forecasting, and Pacing to Guarantee Brand Exposure on Alibaba's Advertising Platform

Alibaba's advertising platform combines knowledge distillation to score traffic, exposure forecasting via GBDT, and PID-based pacing to guarantee contracted impression volumes while improving CTR/CVR, handling delayed exposure and traffic selection, achieving near‑perfect delivery in large promotions.

AlibabaCTR predictionadvertising

0 likes · 17 min read