Design Hub
Sep 5, 2026 · User Experience Design
How Igor Mitin Makes Scent Visible: Three Packaging Strategies That Translate Fragrance Before You Smell It
This article analyzes three perfume packaging concepts by designer Igor Mitin—PUSHHH, OLFACTORY X, and a CHANEL concept—revealing how each uses a distinct visual language (emotional buttons, laboratory grammar, symbolic sculpture) to make invisible scent understandable and desirable before the first spray.
Igor Mitinbrandingdesign strategy
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