58UXD
May 17, 2022 · Product Management
How Eye‑Tracking Reveals Hidden Barriers in E‑Commerce Page Design
This study uses eye‑tracking to uncover how visual presentation and user cognition affect satisfaction and purchase decisions on a home‑service platform, detailing methodology, key findings such as gaze trajectories, heatmaps, and gaze videos, and offering actionable design optimizations.
UXbehavioral analysiseye tracking
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