paid membership — 2 Technical Articles

Nov 3, 2023 · Product Management

How Paid Membership Models Boost Revenue and User Loyalty

This article explains why businesses are shifting from ad‑based revenue to tiered paid membership programs, outlines four key benefits such as increased order rates and data‑driven personalization, and details design strategies across the membership lifecycle to attract, retain, and renew high‑value users.

Product DesignUXUser Retention

0 likes · 7 min read

JD.com Experience Design Center

Sep 17, 2021 · Product Management

Boost E‑Commerce Growth with Paid Membership: Design Strategies Across the User Lifecycle

This article explains the origins and definition of paid‑membership models, outlines their value for e‑commerce, and details a full‑link service design framework that guides product, operation, and design teams through pre‑payment, payment, post‑payment, and renewal phases to increase ARPU, LTV and user retention.

ARPUProduct Designcustomer retention

0 likes · 10 min read

Boost E‑Commerce Growth with Paid Membership: Design Strategies Across the User Lifecycle