iQIYI Technical Product Team
Oct 20, 2023 · Artificial Intelligence
Evolution of Effectiveness Advertising Bidding Strategies: From Single to Adaptive Dual Bidding
The article traces the evolution of effectiveness‑advertising bidding—from simple single‑goal bids to weighted, Pareto‑optimal, and finally adaptive dual‑bidding models that integrate deep‑conversion estimators and a non‑linear control function, enabling platforms to balance shallow cost compliance with deep‑level outcomes such as retention and ROI.
Machine Learningad techadvertising
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