Infinite Tech Management
May 6, 2026 · R&D Management
Why 90% of Tech Managers Treat Engineers Like Sales Teams—and What Actually Motivates Them
The article reveals that most technical leaders misuse sales‑style incentives such as bonuses, forced rankings, and equity promises, which demotivate engineers, and proposes a three‑level motivation model—security, autonomy, and purpose—backed by concrete examples and actionable weekly steps.
R&D leadershipautonomycareer growth
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