58UXD

Mar 18, 2021 · Product Management

Boosting Live‑Stream Dating: Design Secrets Behind 58’s Local Matchmaking

This case study examines how 58’s local‑version live‑stream matchmaking product leverages emotional gift systems, PK competition, and a tiered user incentive framework to boost engagement and revenue, detailing product background, design principles, and future growth strategies for the lower‑tier market.