Kuaishou Tech

Aug 5, 2026 · Artificial Intelligence

From Single Advertiser Optimality to Platform‑Wide Win‑Win: Introducing PlatformBid

PlatformBid, the first benchmark designed from a unified advertising‑platform perspective, expands real‑time bidding research beyond DSP‑centric single‑advertiser goals by adding platform‑level constraints, three realistic evaluation settings, and a new Flow‑Matching‑based algorithm (BidFlow) that achieves state‑of‑the‑art performance both offline and in a live Kuaishou e‑commerce deployment, delivering a 0.68% consumption lift.