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Tongcheng Travel Technology Center
Tongcheng Travel Technology Center
Apr 14, 2023 · Artificial Intelligence

Multi‑Business Recommendation System for the Tongcheng App Home Page Waterfall Flow

This article describes the architecture, data processing, city‑intent modeling, resource recall strategies, and multi‑task ranking models—including PLE‑CGC and ESMM—used to improve click‑through and conversion rates of the Tongcheng travel app's homepage waterfall‑flow recommendation, and outlines experimental results and future optimization directions.

CVRESMMPLE
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Multi‑Business Recommendation System for the Tongcheng App Home Page Waterfall Flow