HomeTech

Sep 21, 2023 · Artificial Intelligence

Homepage Pop‑up Recommendation System for Car Purchase Intent: Background, Feature Engineering, Model and Strategy Optimization, and Results

This article details how AutoHome's homepage pop‑up leverages precise targeting, extensive feature engineering, and multi‑stage DeepFM‑based models with attention and LHUC modules to accurately identify car‑buying users, improve vehicle‑series recommendations, and achieve a 355% conversion rate increase.