Alimama Tech
Apr 20, 2022 · Artificial Intelligence
Designing a Two-Stage Auction for Online Advertising
The paper proposes a novel two‑stage auction for online ads that jointly optimizes a learned pre‑auction score with a second‑stage GSP auction, preserving incentive compatibility and achieving higher social welfare and revenue than traditional greedy methods, validated on public and industrial datasets.
incentive compatibilitymachine learningonline advertising
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